“We’re giving sales reps the power of Clay data, but in a structured, simple way. Our team loves the interface and prefers performing enrichment actions in Exportly over the same functionality in Salesforce.”
– Ben Hope, SVP of Sales & GTM Ops at EF
Education First is the global leader in education and cultural exchange, with estimated annual revenue of $8.5 billion (Growjo) and a team of almost 20,000. Their sales teams support programs that span continents, languages, and industries. Prospecting isn’t simple: reps often build account plans that cover multiple decision‑makers across regions, and accuracy matters so outreach lands in the right inboxes.
But access to the tooling that powered great prospecting wasn’t evenly distributed.
Before Exportly, only ~20–25 sellers could work directly in Clay, while the rest of the ~120‑person team was stuck with outdated Salesforce buttons or manual spreadsheets. Data lived across disconnected systems, each with its own quirks and inconsistencies. When enrichment errors cropped up, progress stalled. Salesforce admins were hit with tickets, and sellers lost momentum. In a best case scenario, it might take hours for the average sales rep to build a 20 person lead list.
For a team with ambitious revenue targets, these bottlenecks risked slowing pipeline creation across the entire org.
EF needed a way to democratize the power of Clay to every seller without asking each rep to become a Clay power user.
Exportly came in and delivered that bridge.
With the simple browser extension, sellers could:
Instead of hopping between systems like LinkedIn, contact enrichment sites and Salesforce, sellers could now instantly pull and enrich contacts directly into their CRM. The experience was simple enough for any rep, which unlocked Clay beyond the original power‑user cohort and standardized the way lists get built across the org.
Rollout was smooth. Exportly’s Microsoft SSO setup meant sellers could log in with the credentials they already used without needing extra passwords to manage or help from IT. Pricing was simple, too. Together with Clay’s model, it made it affordable to scale from ~20 users to more than 110 across the sales team.
Just as importantly, ownership shifted to the front line. Enrichment hiccups no longer meant waiting days for an admin, because reps could troubleshoot and keep moving, while ops focused on higher‑value work.
“They like it so much that even when we already have prospects in Salesforce they would prefer to go to their LinkedIn profile and use Exportly to enrich the prospect rather than use the same functionality we have in Salesforce.”
Because Exportly is purpose‑built for Clay customers, setup took minutes instead of months. With Microsoft SSO and direct hooks into Clay enrichment workflows, EF moved from pilot to broad rollout quickly, using existing systems and logins.
Democratizing Clay changed who can prospect (and how consistently they can do it). Instead of a small group of experts carrying list‑building, every EF seller can create complete, accurate account plans. Leadership gets confidence in coverage and data quality; RevOps escapes ticket queues; sellers spend more time in conversations that drive revenue.
Exportly turned a fragmented, time‑consuming process into an org‑wide capability: scalable list‑building, cleaner data, and a sales team empowered to sell at scale.
“Super‑easy setup and really flexible for our needs.”
“Exportly’s per‑user cost (together with Clay’s pricing) made it affordable to roll out to everyone.”
