Elliot talks with Zach Vidibor, CEO of Octave, about why his company calls itself "the GitHub for context" and how it's changing the way sales and marketing teams think about personalization, segmentation, and their entire tech stack. They dig into Zach's framework for writing better outbound emails, why commodity signals are dead, and what the ideal mid-market go-to-market stack looks like in a few years. If you're building outbound workflows or thinking about the rise of the go-to-market engineer, this one's worth your time.